About Course
Learn Google Ads from zero to advanced, in plain English. No jargon walls, no gatekeeping. You’ll see how the auction decides what wins, and what to change on Monday morning.
It’s built from real accounts: D2C brands, SaaS companies and local service businesses. Every lesson shows the decision being made on screen, not a slide deck.
What’s inside
Chapter 1: Google Ads Basics
The auction, account access and setup, Google Analytics, Merchant Centre and feeds, conversion tracking, keyword research, audiences, Smart Bidding, your first campaigns and optimisation.
Chapter 2: Advanced
Audience deep-dives and negations. Search, Shopping, Performance Max and Demand Gen from A to Z. Feed strategy, the perfect offer, holdout tests, business projections and AI-made creatives.
Three proprietary strategies: NKAGs, H-K-P, and the Seasonal Index and Budget Calculator.
Also included
- The Metrics Masterclass
- 1000+ plug-and-play hooks
- Lifetime access, with new chapters added
Who it’s for
Freshers, SEO professionals, growth marketers, career switchers and business owners.
There’s no certificate at the end, just the skills. Independent course. Not affiliated with, sponsored by or endorsed by Google.
Course Content
Metrics Masterclass
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Metric Masterclass
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